HOME > Sourcing Fair > About Sourcing Fair

Exhibition Overview

  • Date Spring: June 17(Thu) – 19(Sat), 2021
    Fall: November 4(Thu) – 6(Sat), 2021
  • VenueCoex Hall B
  • Expected scale200 Exhibitors 250 Booths
  • OrganizerCoex, ICEM

Exhibit Items

Exhibition features

  • Effective buyers with 80.3% of decision makers

    • Visited by 15,147 Buyers from domestic and overseas, 2019
    • Return on investment (ROI) 1,938%, 2019
    • Participates buyers of various distribution channels, such as MD, intermediate distributors, and institutional/corporate purchasing managers
  • Optimal Business Matching

    • Invited around 400 Buyers, 2019 (Domestics 184, Overseas : 195)
    • Matches optimal buyer by operating a pre-Biz-Matching Program
  • Intensive Care Performance Analysis

    • Maximizes B2B performance through pre-exhibition training (preparation for consulting, consulting method, etc.)
    • Provides efficiency analysis report after the exhibition (ROI calculation, etc.)
  • 020 365 Marketing - Online Platform

    • E-sourcing: Promotes products 365 days to buyers and visitors
    • Provides Seller X Buyer Communication System (General & Product Inquiries)
    • Posts Interview of exhibitors and newsletter of special article, etc.
  • Professional Seminar

    • Hosts specialized seminars on topics related to data-based market research, sales & marketing strategies, distribution industry prospects, and product sourcing
    • Provides business-related education programs for participating companies and visitors
  • Internationally Certified Exhibition

    • Certified by UFI, and AKEI, as Approved International Event
    • Held more than 30 times, 30 years
    • Visited by at least over 10% and 5% of overseas exhibitors and buyers, respectively

Concurrent Events

  • Biz-Matching Program

    Consultations with invited DOMESTIC Buyers

    Through 1:1 Biz-Matching Program with buyers of various distribution channels such as large domestic distributors, vendors, open markets, social commerce, online malls, and offline stores, we provide business consultations related to distribution/entering with pre-matched buyers.

  • Biz-Matching Program

    Consultations with invited OVERSEAS Buyers

    By inviting effective buyers such as on/offline distribution channels, vendors, and trade from neighbor countries, we provide on-site consultation arrangements with exhibitors who wish to export, and give opportunities to develop overseas markets.

  • Distribution Seminar

    You can get valuable information from special lectures by experts of data-driven market research, sales improvement marketing strategy, dairy industry outlook, and product sourcing.

Booth layout

  • Spring

  • Fall